Think about the last online ad you clicked…
Did you just assume it was genuine?
If you said yes, you’re not alone – and this is exactly what scammers are counting on.
“Malvertising”, or malicious advertising, is where scammers use online ads to trick you into downloading malware (malicious software), sharing sensitive information like passwords, or even handing over money.
These attacks are becoming more sophisticated, and they’re a growing threat to businesses of all sizes. Worse yet, you don’t even need to click on these ads to become a victim; just loading the ad in an outdated browser can be enough to compromise your device.
Understanding Common Malvertising Techniques
The three most common malvertising techniques are known as scam malvertising, fake installer malvertising, and drive-by download malvertising. Here’s a little more about them:
- Scam Malvertising: This technique involves an ad claiming that your computer is infected, urging you to call for support. Once you do, the scammers convince you to install software that gives them control over your system. Then they charge you to “fix” the fake issue. Recognising these scams is the first step in keeping your business safe.
- Fake Installer Malvertising: Often uses ads that lead you to cloned websites of brands you trust. You download software, thinking it’s legit, but you’re actually downloading malware onto your device. Fake installer malvertising exploits your trust in familiar brands, making it particularly deceptive.
- Drive-by Download Malvertising: This type infects your computer without you even clicking on anything. It exploits outdated browsers, automatically installing malicious files or extensions. Keeping browsers updated is crucial to prevent these automatic invasions.
How to Protect Against Malvertising
Being aware of these scams is crucial for security. Here’s how you can protect your business:
- Question Spontaneous Claims: If you see an ad claiming you’ve been hacked or need to act immediately, ask yourself: How would this company even know anything about your computer?
- Double-Check Links: Always verify links before clicking. If the URL isn’t sending you to a legitimate domain, it’s best avoided.
- Keep Software Updated: Running the latest versions of your browser ensures that vulnerabilities exploited by malvertising are patched. Consider using browsers that automatically update to the latest secure versions.
- Educate Your Team: Share this knowledge with your employees. They’re your first line of defence, and training them to identify suspicious ads can save your business from severe trouble.
Training Your Team: A Necessary Armour
Scammers rely on easy targets, which is why educating your team is vital. A single untrained employee can inadvertently compromise your entire network security. Consider regular training sessions that keep everyone updated on the latest threats and defensive strategies. Implementing a periodic cybersecurity awareness programme can enhance vigilance among employees.
Importance of a Healthy Dose of Scepticism
Scammers want you to trust without thinking. But a healthy dose of scepticism can make all the difference. Next time you see an ad that feels off, trust your gut and ask yourself if it’s safe before you click. In a landscape fraught with digital threats, encouraging a cautious approach can mitigate potential risks significantly.
Seeking Professional Help to Combat Malvertising
While individual vigilance is crucial, professional assistance adds another layer of security. By partnering with a trusted cybersecurity provider, your business can access tools and expertise tailored to thwart malvertising and other cyber threats. Comprehensive cybersecurity solutions not only protect your infrastructure but also reassure clients of your commitment to safeguarding their information.
Want to train your team to protect your business from malvertising and other online scams? We can help, get in touch.